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The cookie banner: when it’s needed and what to include!

The cookie banner: when it’s needed and what to include!

by Christian Herbst | Oct 19, 2022 | Data Protection

The cookie banner: when it’s needed and what to include! A cookie is a small file that is stored on the user’s computer during a visit to the website. The information is read out again when the user visits the website later. This is used to track parts of...
Loyalty cards – a gain for the customer, right?

Loyalty cards – a gain for the customer, right?

by Christian Herbst | Oct 19, 2022 | Data Protection

Loyalty cards – a gain for the customer, right? Customer cards, loyalty or bonus cards, they come in all shapes and sizes. But they all have one thing in common: they collect data and in return the customer receives an often negligible discount. Points are...

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    • About machCon
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