Imagine juggling with bean bags instead of tennis balls that have to be chased when dropped or even flame torches. Every new juggler will drop the ball in the beginning.
However, organizations love ”big” ideas and they are often obsessed with analysis.
Reality #1: If an opportunity is big and obvious, chances are somebody else has already seen it.
Reality #2: Human beings (customers, in particular) are terrible at envisioning things that do not exist yet.
Reality #3: If you insist on home runs, chances are you won’t get many singles (or many home runs).
Reality #4: When the ratio of resources invested gets too far ahead of knowledge possessed, bad things happen.
These realities make learning nearly impossible and discourage trying. Failures will be painfully expensive and highly visible. Managers have to take maximum risks in projects and career.
